Vector Global Logistics wanted a tabletop photo booth that would get people taking selfies with their brand. Starting from our Reframe bike crate platform, the AoSA team matured the idea into a scale-model shipping container — flat-pack, fully printed, and on a table at the B Corp Champions Retreat in Milwaukee three to four weeks after the first conversation.
The prompt
Vector Global Logistics came to us with a specific ask: a micro photo booth small enough to live on a tabletop, built to pull people in and get them taking selfies inside a branded Vector frame. Their reference was simple — a frame you put your face through.
The constraint was the interesting part. It had to work on a table, travel to a national event, and still read as Vector the moment someone walked past it.
The brainstorm
We already had the answer half-built. Our Reframe bike crate — slot-together plywood, flat-pack, no tools — gave us a proven structural platform to start from, which meant the conversation could skip engineering and go straight to the idea.
So the AoSA team pushed the concept further than the brief. Instead of a frame on a table, what if the frame was a shipping container? For a logistics company, the object itself becomes the message: a scale-model intermodal crate, corrugated sides, corner castings, door hardware, and Vector's livery printed across every face.
The build
The crate is a single flat-pack dieline: laser-cut plywood panels that slot together without hardware, with the container detail — corrugation, weathering, hinges, latches, load placards, the LOGISTICS WITH PURPOSE mark — printed directly to the panel faces. The open front and back turn the box into a frame; the natural plywood interior bounces light onto whoever leans in.
Because it starts from a proven Reframe platform, it packs flat, ships standard, and reassembles at the next event.
The result
Vector debuted the crate at the 2026 B Corp Champions Retreat in Milwaukee — three to four weeks after the first concept conversation. It did exactly what a photo booth is supposed to do: people stopped, leaned in, and took the brand home in their camera roll.
The same dieline scales. The tabletop crate has a full-size sibling, and every panel is reprintable for the next campaign.
“They asked for a frame. We gave them a shipping container — because for a logistics company, the box is the story.”The Reframe custom build process
This is how every custom build works: reach out, brainstorm with us in person or over Zoom, and hold the finished product in as little as two weeks.
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