PORTFOLIO

FOX: Red Carpet Wall 

The stars of Fox's fall TV lineup were getting ready to hit the carpet on Monday, Sept. 13 prior to the network's eco-casino party. The Hollywood Reporter was set to speak  with the stars of some of the season's most highly anticipated programs, including Zooey Deschanel of "New Girl," Paula Abdul of "The X Factor" and Chris Colfer of "Glee."

AoSA was brought on to create a 60” wall for the Fall Fox Launch Party for the stars to graze the red carpet in front of.  So the AoSA team began brainstorming thinking about how they could use natural materials to create a 60’ wall.  The result was to mount the wood to the cardboard, also utilizing old metal bases that Fox provided.   

HOW THE CHANGE WAS MADE

AoSA was excited to colloborate on this event; giving AoSA the opportunity to help green a large company.  This project was exciting from the start for both companies. AoSA, having experience with eco-friendly projects gave Fox more of an incentive to trust a small company with a huge event. In return Fox got a natural look for a price comparable to plastic. While AoSA had an opportunity to step out and work with a huge corporation.